Selection of Keywords:

Keyword Analysis also known as Keyword Research is an important step in the search engine optimization. If you don't choose good keywords, all efforts to boost your ranking will be wasted. Keyword phrase play major role to promoting your website. We should choose frequently and website theme related keyword phrase. For finding frequently used keyword, you can use different tools that are usually free as well as good.

 The Keyword Phrase (obtained from Keyword Analysis) play major role for getting traffic to your site. Whenever users have to find any thing in Internet, they search through a keyword in search engines. By knowing how high you appear in a search engine and the number of visitors you receive, you can estimate the increase in the visitor traffic you could expect if you target specific keyword phrases or groups, to improve the ranking of these key terms. If your site listing on top, definitely you will get traffic (more visitors will reach on your site).

 For generating the broadest possible list of keywords for your web site, following things should keep in mind, keyword relevancy and keyword popularity. You need to think outside your site and develop a good list of words.

 After preparing keyword list by keyword analysis of different site, find out the ranking in search engines to find number of searches and relevancy. At this point we will reject many of words.

 For Keyword Analysis different free tools are available on Internet. some of them are https://adwords.google.com, http://www.seochat.com/seo-tools/keyword-density/

If you want to index your site in Search Engine, use the Meta-tag description and Meta- tag keywords attribute on every page of your site. If you don't want a page indexed, then try the robots exclusion tag. The robots text exclusion protocol has more support with spiders (robots exclusion tag invites search engine spiders or algorithm to index our site early).

Title and Meta tag Analysis:

If we are optimizing a site first time we take less competitive keywords. For example Beach hotels in India showing 10,000 results on search engine while beach hotel showing 50,000 results, in this case we will select beach hotels in India keyword.
In title tag, we should use maximum 80 characters for title-tag
In a Meta tag, we should use maximum 260 characters for meta-tag Keyword; 280-300 characters for meta-tag description.

Note:
For title and Meta tag, all keywords or phrase (set of character) should be in uppercase or lowercase means first character of phrase either lower case or uppercase.

SEO Tips:
Entering your keyword in link title will increase your chance of getting ranked in front position for that keyword. Using your top keywords as link anchor text gives you the best chance of top ranking for these keywords.